Case Study: How E.E. Reed Uses Mercator.ai to Win Client Trust and Outpace Competitors

Overview

Within weeks of using Mercator.ai, E.E. Reed Construction uncovered deeper project intelligence, strengthened client relationships, and positioned its business development team ahead of the competition.

On a new Restoration Hardware showroom opportunity in Houston, E.E. Reed’s team used Mercator.ai to surface project data, ownership details, and contextual site insights—impressing a new client with high-quality preparation and local expertise.

“We looked at this project in 2021 and then they shelved it. When it came back, I pulled everything—owner, estimates, historical details—and when we walked into the pitch, they said, ‘You know everything about this project.’”

Patti Miller, E.E. Reed Construction

Houston's Restoration Hardware eyes new, larger location

About E.E. Reed Construction

Since 1977, E.E. Reed Construction has grown into one of Texas’s most respected general contractors, recognized for steadfast performance, professionalism, and exceptional results. The firm’s portfolio spans office, multi-family, hospitality, industrial, life sciences, retail, and institutional projects: built on a foundation of quality and client trust.

E.E. Reed Construction, LP Company Overview | Levelset

The Challenge

  • E.E. Reed wanted earlier visibility into projects not yet published or mapped.
  • Lacked a unified way to connect documents, stakeholders, and project history.
  • Wanted to proactively engage architects and owners before formal bid invitations.

The Solution

  • Leveraged Mercator.ai’s Document Search to find projects and stakeholders from articles, permits, and data sources
  • Researched and prepared for the Restoration Hardware pitch using Mercator.ai’s full project history—enabling E.E. Reed to demonstrate unmatched market knowledge.
  • Engaged architects proactively by identifying their active projects, sending personalized outreach, and offering insights rather than simply asking for work.

“I texted an architect and he was impressed I knew they were on a College Station project. That kind of awareness opens doors.”

Patti Miller, E.E. Reed Construction

Why It Matters

Mercator.ai gives the E.E. Reed team a first-mover advantage: surfacing early-stage data before it becomes public and empowering teams to act on it.

By combining document intelligence with stakeholder visibility, E.E. Reed can:

  • Walk into client meetings with superior context and confidence.
  • Strengthen relationships by delivering value early.
  • Spot opportunities sooner and get on bid lists faster than competitors.

“Now whenever we go in for a pitch, I look at what’s happened at that address for the last 10 years. It’s already been really helpful.”

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