Pricing
The projects you're missing are already in Mercator.
A repeating weekly list of early-stage projects — with the context to reach the decision-maker before competitors even know the project exists.
Every plan includes✓Early access to new features✓Unlimited team members✓Free onboarding & training
Trusted by leading contractors
Plans
Priced by coverage, not by seat.
Starter
Single city
Starts at
$12,000 /yr
Best for a single-metro team getting ahead of local pursuits.
Book a Live DemoMost popular
Regional
Multi-city
Starts at
$20,000 /yr
Best for BD teams covering a metro and the counties around it.
Book a Live DemoState-Wide
Single state
Starts at
$35,000 /yr
Best for teams pursuing work across a whole state or region.
Book a Live DemoEnterprise
Multi-state / National
Starts at
Custom
Best for national builders standardizing BD across regions.
Talk to usPrices are annual.Not sure which fits? Book a demo to map your markets to a plan.
ROI calculator
What your team spends chasing leads by hand.
Building bid lists manually runs about 1,920 hours a year. Here's what that labor is worth, against a tool that does it for you.
Your team today
$
$
Hours reclaimed / yr
1,920
Labor $ reclaimed / yr
$144,000
One won project covers your plan
5× over
$144,000 of BD-research labor vs. a $20K tool that runs the list for you — instead of hiring people to read websites and chase leads.
Book a Live DemoTrusted by Leading General Contractors
"If I have one coffee meeting, I might walk away with two leads in an hour. If I'm on Mercator, I could find five leads in an hour."
Emily Rodriguez, Head of Business Development
Florida General Contractor
“Mercator cuts through the noise. We don’t waste time chasing dead-end leads anymore.”
Chris Walker, Head of Sales
Texas General Contractor
“Now whenever we go in for a pitch, I look at what’s happened at that address for the last 10 years. It’s already been really helpful.”
Patti Miller, Vice President
E.E. Reed Construction
"After we identified the project, I printed out all these leads and gave them to a salesman and he went out there and said, ‘Man, we’ve got the job. But if I didn’t have this, I wouldn’t have even known it was there."
Justin Humphries, Chief Commerical Officer
Sunrise Creek Pumping
Pricing FAQ
Questions about plans & coverage.
How does pricing work?+−
Pricing is a flat annual subscription based on how much geography you need to cover — measured in counties. Pick the plan that spans your markets; everything in the platform is included at every tier.
Is it priced per seat?+−
No. Every plan includes unlimited team members. Add your whole BD, pre-construction, and estimating teams at no extra cost — the price is driven by coverage, never headcount.
Can I add coverage later?+−
Yes. You can expand to more counties or move up a plan at any time as your team pursues work in new markets. We'll prorate the change to your term.
Annual or monthly billing?+−
Plans are priced annually. Monthly billing is available on request — the demo team can set it up when we map your markets to a plan.
Do you cover my market?+−
We're live today in Texas, Florida, and Indiana, and expanding. If you build somewhere we haven't reached yet, tell us on the demo and we'll prioritize your market.
Trusted by builders who move first
Early data. Better margins.
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Mercator.ai, strategic business development with real-time data.
Book a Live Demo
Book a Live Demo