Construction project opportunity alerts tools help find projects.

Construction Project Opportunity Alerts: Your Complete Guide

By

In the construction industry, the difference between winning a bid and missing out often comes down to timing. Getting the right information before your competitors is your single greatest advantage. When you learn about a project at the same time as everyone else, you’re already behind. Effective construction project opportunity alerts are designed to give you that critical edge. By monitoring early-stage indicators like title transfers and rezoning applications, these platforms flag private developments months before they hit the open market. This head start gives you the time to connect with owners and architects, understand their needs, and position your company as the ideal partner, not just another bidder.

Book a Live Demo

Key Takeaways

  • Shift from reactive bidding to proactive relationship building: Use early alerts on activities like rezoning and title transfers to get in front of key decision-makers months before your competitors. This allows you to build trust and influence project plans instead of just competing on price.
  • Prioritize platforms that deliver early intelligence, not just leads: The best tools go beyond listing public bids. Look for a system that uses AI to uncover private projects in their infancy, provides rich data on key players, and integrates with your CRM to streamline your entire business development workflow.
  • Develop a clear internal process to turn alerts into wins: A powerful tool is only effective with a solid plan. Create a system for your team to quickly qualify leads, assign responsibility for outreach, and execute a consistent follow-up strategy to ensure no high-value opportunity falls through the cracks.

What Are Construction Project Opportunity Alerts?

Think of construction project opportunity alerts as your personal scout, constantly scanning the market for your next big job. Instead of spending hours digging through public records or relying on word-of-mouth, these systems deliver curated project leads directly to you. They are a fundamental tool for any general contractor, subcontractor, or supplier looking to build a predictable project pipeline. By getting ahead of the curve, you can move from a reactive bidding strategy to a proactive business development approach, building relationships long before the project goes to public tender.

What They Are and Why They Matter

At their core, construction project opportunity alerts are automated notifications that inform you about new projects, bids, and contracts. They cut through the noise to bring you timely information on potential work that fits your business. Why does this matter? Because in construction, timing is everything. Receiving an alert about an upcoming project gives you the critical head start needed to research the opportunity, connect with key stakeholders, and prepare a thoughtful, competitive bid. This proactive stance is what separates growing firms from the ones that get left behind, helping you secure more work and strengthen your market presence. Many firms have seen significant growth by adopting this approach, as shown in these customer stories.

How They Work in the Construction Industry

These alerts are powered by specialized platforms that gather and analyze vast amounts of data from thousands of sources, including land development records, title transfers, and building permits. Instead of you having to manually track city portals, a service like Mercator.ai does the heavy lifting. You can set up personalized filters based on criteria like project type, location, and scope. When a new project matches your profile—say, a multi-family development in Austin—the system sends you a real-time notification. This allows you to act fast, armed with the most current information on project timelines and key players. You can even use a Free Permits App to see this process in action.

The Benefits of Using Project Alerts

Adopting a project alert system is about shifting your business development from a reactive to a proactive stance. Instead of waiting for opportunities to become public knowledge, you get ahead of the curve, spotting potential projects months before the competition. This early visibility doesn't just fill your pipeline; it fundamentally changes how you approach and win work. By leveraging real-time data, you can focus your energy on the right projects at the right time, building relationships and positioning your company as the ideal partner long before a bid is ever due. This strategic advantage is the core benefit that ripples through every other aspect of your business, from bidding to long-term growth.

Find Projects Faster

The most immediate benefit of using project alerts is the time you get back. Gone are the days of manually scouring municipal websites, industry publications, and job boards for opportunities. A good alert system does the heavy lifting for you, delivering a curated list of projects that fit your specific criteria—whether it's by location, project type, or size. Instead of casting a wide, inefficient net, you receive targeted leads directly. This allows your team to stop searching and start strategizing, focusing their efforts on qualifying leads and building connections. With tools like Mercator's Free Permits App, you can see new projects pop up in your target areas in real time, ensuring you never miss a relevant opportunity.

Gain a Competitive Edge

Getting information early is your single greatest advantage in the construction industry. Project alerts that flag activity like title transfers, rezoning applications, and early permit data put you in the conversation before your competitors even know a project exists. This head start allows you to connect with developers, architects, and owners while they are still finalizing plans and making key decisions. You can build relationships, understand their needs, and position your services as the solution. As our customer stories show, by the time a project goes to public bid, you’ve already established trust and demonstrated your value, giving you a significant competitive edge that’s difficult for others to overcome.

Improve Your Bid Preparation

A rushed bid is rarely a winning bid. When you learn about a project at the last minute, you're forced to quickly assemble estimates, which can lead to inaccuracies that either lose you the job or hurt your profit margins. Project alerts give you the gift of time. With weeks or even months of advance notice, you can conduct thorough site assessments, gather precise quotes from suppliers and subcontractors, and develop a comprehensive, well-thought-out proposal. Using AI in construction can further refine this process, helping you create more accurate estimates for timelines and costs. This diligence not only increases your chances of winning the bid but also ensures the project is profitable from the start.

Grow Your Business

Ultimately, all these benefits lead to one thing: sustainable business growth. When you consistently find more relevant projects, gain an edge over the competition, and submit more accurate bids, you naturally win more work. This isn't just about incremental gains; it can be transformative. For example, one construction company president reported that using a project intelligence platform helped his company grow "tenfold" by uncovering a wealth of new bid opportunities. By turning project discovery into a reliable, automated process, you create a predictable pipeline that allows you to scale your operations, hire with confidence, and take on larger, more ambitious projects. It turns business development from a game of chance into a strategic engine for growth.

What to Look For in an Alert System

Choosing a project alert system is a lot like hiring a new member of your business development team. You want someone who is sharp, reliable, and brings you exactly the information you need—not a pile of irrelevant paperwork. The right platform will sift through the noise and deliver qualified opportunities directly to you, giving you a critical head start. As you evaluate your options, focus on platforms that don't just give you data, but give you the right data in a way that fits seamlessly into your workflow. A great system helps you spot projects months before the market chatter begins, giving you time to build relationships and position your company as the ideal partner. It’s about working smarter, not harder, to keep your pipeline full of high-quality, early-stage projects. The market is competitive, and having an edge means getting information that others don't have, or at least getting it sooner. The features you choose will directly impact your ability to find and win more work. From custom filters that eliminate noise to verified data that you can trust, let's look at the key capabilities that separate a basic alert service from a true business development powerhouse.

Custom Filters and Real-Time Notifications

A firehose of project alerts is more distracting than helpful. The best systems let you get incredibly specific with your search criteria. You should be able to filter opportunities by project type, location, size, and even the specific stage of development, from early rezoning applications to issued permits. This level of control ensures that every notification you receive is relevant to your business. Real-time alerts are just as important; getting information moments after it becomes public allows you to be the first to reach out and build relationships, long before the project hits the open market and competition heats up.

Comprehensive Project Details

An alert that simply says "New commercial project in Austin" isn't enough to act on. To properly qualify an opportunity, you need context. Look for a system that provides rich, detailed project profiles. This includes essential information like the project's scope, estimated value, and key contacts such as the owner, developer, architect, and engineer. Having these details upfront saves you hours of manual research and helps your team quickly decide which projects are worth pursuing. It’s the difference between chasing dead ends and focusing your energy on leads that are a perfect fit for your company.

Easy Integration with Your Tools

Your project alert system shouldn't live on an island. To be truly effective, it needs to communicate with the other software you use every day, like your CRM or project management tools. A smooth integration creates a seamless workflow, allowing you to move a promising lead from discovery to your pipeline without manual data entry. This ensures that everyone on your team has access to the same information, which helps prevent delays and miscommunication down the line. When your tools work together, your team can spend less time on administrative tasks and more time winning work.

A User-Friendly Interface

The most powerful software in the world is useless if your team finds it too complicated to use. A clean, intuitive interface is essential for adoption. Your team should be able to easily set up custom alerts, view project details on a map, and share opportunities without needing extensive training. A well-designed, cloud-based platform acts as a single source of truth, ensuring everyone from business development to preconstruction has access to the same real-time data. A great example of a simple, effective tool is Mercator.ai's Free Permits App, which makes complex data easy to access and understand.

Verified Leads and Accurate Data

Your business development strategy is only as strong as the data it’s built on. Inaccurate or outdated information leads to wasted time, missed opportunities, and frustration. That's why it's crucial to choose a platform that prioritizes data quality and verification. Look for a provider that uses a combination of technology and human oversight to ensure its leads are accurate and up-to-date. When you can trust the contact information, project statuses, and timelines you receive, you can confidently build your pipeline and make strategic decisions that drive growth. This level of reliability is what separates a good alert system from a great one.

Top Platforms for Construction Project Alerts

Choosing the right platform for project alerts can feel like a big decision, but it really comes down to your specific goals. Are you focused on early-stage private developments where you can build relationships from the ground up, or are you looking for public projects that are already out for bid? Do you need deep analytics to inform your market strategy, or a straightforward list of leads to keep your estimating team busy? Each platform offers a different approach to finding opportunities. Some use advanced technology to spot projects months before they become common knowledge, while others provide massive databases of projects that are actively seeking bidders.

Understanding these differences is the key to finding the tool that will best support your business development strategy. The right system won't just send you leads; it will help you build a stronger, more predictable project pipeline by delivering the right information at the right time. Whether you're a general contractor trying to get in early with developers or a supplier aiming to get your products specified, the platform you choose will shape your workflow. Let's walk through some of the top options available so you can see which one aligns with how you want to grow your business.

Mercator.ai

If your goal is to get in on private projects before your competitors even know they exist, Mercator.ai is built for you. Instead of just listing projects that are already out for bid, this platform uses AI to give you a head start. It actively monitors early-stage indicators like title transfers, rezoning applications, and permit activity to flag potential projects months ahead of market chatter. This upstream visibility allows you to identify key players and build relationships long before the bidding process begins. By getting involved earlier, you have a much better chance of getting your services or products specified into the project plans, shifting your role from a bidder to a trusted partner.

ConstructConnect

ConstructConnect is a well-established platform designed to help construction businesses manage the entire preconstruction process. It provides a comprehensive database of commercial projects, giving you the data and software tools needed to find opportunities and submit competitive bids. According to the company, its main goal is to help contractors and manufacturers find, bid on, and win construction projects more easily. It’s a solid choice for teams that need a robust system for tracking projects that are actively seeking bidders and want to streamline their estimating and takeoff processes within a single ecosystem.

BidClerk

BidClerk operates as a straightforward project lead service, offering a platform where you can search for commercial construction opportunities across the country. It provides access to project details, including plans and specifications, allowing you to find and assess projects that fit your scope of work. You can filter opportunities by location, project stage, and building type to narrow down your search. BidClerk is a practical tool for contractors and suppliers who are focused on finding projects that are already in the pipeline and are looking for a reliable source of bidding opportunities to keep their teams busy.

PlanHub

PlanHub is a network-based platform designed to connect general contractors, subcontractors, and suppliers. GCs can post their projects to a wide audience of subcontractors, making it easier to receive competitive bids. For subcontractors and suppliers, it offers a streamlined way to find local projects and submit quotes. The platform is known for being user-friendly and is particularly popular among subcontractors, as it allows them to find and bid on projects for free. It’s a great tool for fostering connections within the industry and simplifying the bidding workflow for all parties involved.

Dodge Data & Analytics

As one of the oldest and most recognized names in the industry, Dodge Data & Analytics offers a powerful suite of tools for construction intelligence. The platform provides access to a massive database of both public and private projects across North America. Beyond just project leads, Dodge delivers in-depth analytics, market forecasting, and detailed information on key contacts and project specifications. It’s a resource often favored by larger firms that require deep market intelligence to inform their strategic planning and business development efforts, giving them a broad view of construction trends and opportunities.

SAM.gov

For any business interested in working with the U.S. federal government, SAM.gov is the official and essential starting point. This government-run portal is where all federal agencies post their contract opportunities. It's completely free to use and serves as the central hub for anyone who wants to do business with the government. The site lists "pre-solicitation notices," which give you a heads-up about upcoming contracts, and "solicitation notices," which are open calls for bids. If public sector work is part of your strategy, regularly checking the contract opportunities on SAM.gov is non-negotiable.

How to Get the Most Out of Project Alerts

Receiving a notification about a new project is just the first step. The real advantage comes from how you use that information. Turning alerts into won bids requires a clear strategy, from initial setup to team collaboration. Here’s how you can build a process that consistently converts opportunities into projects for your firm.

Set Up Personalized Alerts

The key to effective project alerts is relevance. A firehose of notifications about every permit pulled in the state will only lead to information overload. Instead, you need to fine-tune your alerts to match your company’s specific expertise and business goals. Start by setting up filters for project type, size, location, and even the specific developers or architects you want to work with. Modern platforms use AI to analyze development trends and predict where the next big projects will pop up, letting you tailor your alerts to these specific opportunities. This transforms your feed from a source of noise into a curated list of high-potential leads that your team can act on immediately.

Develop a Smart Response Strategy

A great alert is only half the battle; a quick and strategic response is what closes the deal. Before the alerts even start rolling in, create a simple plan for your team to follow. Decide who is responsible for reviewing new opportunities and what the timeline is for making the first contact. What key information do you need to verify before reaching out? Having a plan ensures that no lead falls through the cracks and that your team acts decisively. Adopting these kinds of project management best practices will set your business development team up for success long before the project even breaks ground, giving you a clear advantage.

Collaborate Effectively with Your Team

Business development is a team sport. When an alert comes in, the right people need to see it quickly. Your business development manager might qualify the lead, while your lead estimator needs the project details to assess feasibility. Creating a simple workflow for sharing and discussing alerts ensures everyone is on the same page. By maintaining open lines of communication, you can evaluate opportunities from all angles and put together a more competitive proposal. This collaborative approach helps you spot potential challenges or unique advantages early on, strengthening your position before you even submit a bid.

Integrate with Your Existing Systems

Manually entering project leads from an alert system into your CRM is time-consuming and prone to error. To work more efficiently, integrate your alert platform with the software your team already uses every day. This automation saves valuable time and ensures your project data is consistent across all systems. When everyone can see the opportunity instantly in the system they already use, you can avoid delays and move much faster than the competition. This creates a seamless pipeline from the initial alert to the final bid, allowing your team to focus on building relationships and winning work rather than on data entry.

How to Handle Common Challenges

Getting a steady stream of project opportunity alerts is a huge advantage, but it’s only the first step. The real value comes from how you manage and act on that information. Without a solid strategy, a powerful alert system can quickly become a source of noise, leading to missed deadlines, wasted effort on poor-fit projects, and opportunities that slip through the cracks. Turning a flow of data into a pipeline of signed contracts requires a proactive and organized approach.

The key is to anticipate the hurdles before they slow you down. You need a plan for everything, from filtering out irrelevant projects to ensuring your team follows up consistently and effectively. By building a process around your alerts, you transform them from a simple notification tool into a reliable engine for business development. Let’s walk through some of the most common challenges general contractors face and the practical steps you can take to handle them.

Avoid Information Overload

Once you turn on alerts, your inbox can go from zero to one hundred fast. While exciting at first, it can quickly become overwhelming. The secret to managing this is to use technology to your advantage. Instead of manually sifting through every single notification, lean on your platform’s filtering capabilities to narrow the field. Set up your alerts to only show you projects that match your ideal scope, location, and value. Think of it as creating a personalized project feed. By being specific with your criteria, you ensure that what lands in your inbox is already pre-qualified and worthy of your attention, freeing you up to focus on building relationships.

Ensure You Respond on Time

In construction, timing is everything. When a new project alert hits, you can bet you’re not the only one seeing it. A delayed response can mean the difference between starting a conversation and finding out the opportunity is already gone. The best way to stay ahead is to have a clear and immediate plan of action for every relevant alert. Start by assigning a point person who is responsible for reviewing and responding to alerts as they come in. Create a few email templates you can quickly customize for initial outreach. This removes the friction of starting from scratch every time and shows that you’re organized and serious about the project.

Verify the Quality of Your Leads

Not every project alert represents a golden opportunity. Some might not be a good fit for your expertise, while others might not be as profitable as they seem. It’s crucial to vet your leads before you invest significant time and resources into a bid. This is where having access to comprehensive project data becomes a game-changer. Look beyond the surface-level details. For example, AI-powered platforms can analyze project scopes, flag key decision-makers, and even map existing relationships to help you find a warm introduction. By focusing on leads that are truly aligned with your business goals, you can develop more competitive bids and increase your win rate.

Address Integration Issues

An opportunity alert platform shouldn’t create another data silo for your team. If your new leads aren't flowing into the systems you already use, you’re creating extra work and increasing the risk of things falling through the cracks. The most effective alert systems are the ones that integrate smoothly with your existing tools, like your CRM or project management software. When information moves seamlessly from your alert platform to your CRM, your entire team has visibility into the pipeline. This ensures that follow-ups are tracked, collaboration is streamlined, and everyone is working with the same up-to-date information, helping you present a unified and professional front to potential clients.

Implement an Effective Follow-Up Process

Getting the alert is just the first step; the real work happens in the follow-up. A single email is rarely enough to secure a major project. You need a structured, persistent follow-up process to build a relationship and stay top-of-mind. This means mapping out a sequence of touchpoints for every promising lead. Your process could include an initial introductory email, a follow-up call a few days later, and connecting with the project lead on LinkedIn. You can also share a relevant customer story that showcases your expertise. Track every interaction in your CRM to ensure no opportunity gets lost and that your efforts are coordinated and effective.

Best Practices for Managing Your Alerts

Getting project alerts is just the first step. The real magic happens when you manage them effectively. Without a solid strategy, your inbox can quickly become a source of noise rather than a pipeline of opportunities. The goal is to create a system that helps you quickly identify the most promising leads so you can act on them before the competition. Think of it as building your own custom-filtered view of the market, one that aligns perfectly with your business goals.

An organized approach ensures you’re not just reacting to notifications but proactively pursuing projects that fit your company’s strengths and growth plans. By implementing a few best practices, you can transform your alert system from a simple notification tool into a powerful business development engine. Many successful firms have found that a disciplined process for managing alerts is what separates them from the pack, allowing them to build relationships and get specified early. You can see how firms like Structura use this approach in their own customer stories. A thoughtful management process saves time, reduces wasted effort on dead-end leads, and ultimately helps you win more of the right kind of work.

Define Clear Goals

Before you even set up your first alert, take a moment to define what a perfect opportunity looks like for your business. Having clear objectives is the foundation of an effective alert strategy. What kind of projects do you specialize in? Are you focused on multifamily residential in Austin or commercial build-outs in the DFW area? What’s your ideal project size and budget? Answering these questions upfront helps you identify the right opportunities and configure your alerts to match. This initial clarity prevents you from getting flooded with notifications for projects that aren't a good fit, saving you valuable time and letting you focus on the leads that truly matter.

Regularly Review and Update Your Preferences

The construction industry is always changing, and so is your business. A project type that wasn't on your radar last year might be your new focus today. That’s why it’s so important to regularly review and update your alert preferences. Treat it like a routine check-up for your business development strategy. Set a reminder every quarter to look at your filters and settings. Have you expanded into a new geographic area? Are you now equipped to handle larger-scale projects? Keeping your preferences aligned with your current business goals ensures you’re always seeing the most relevant opportunities and not missing out on new trends in the market.

Consider Using Multiple Platforms

While having a primary, powerful platform is key, using multiple sources for information can give you a more complete view of the market. Your main system might be excellent for uncovering early-stage private projects, but supplementing it with public data can fill in the gaps. For example, you can cross-reference what you’re seeing with data from local permit offices. Tools like Mercator’s Free Permits App are great for this, as they consolidate public permit data and help you spot activity that might not appear elsewhere. This layered approach ensures you have comprehensive information, helping you verify opportunities and make more informed decisions.

Leverage Keywords for Better Results

The quality of your alerts often comes down to the quality of your keywords. Vague search terms will give you vague results. Instead of using a broad term like "commercial," get specific with keywords that reflect your niche. Think "medical clinic renovation," "cold storage warehouse," or "tilt-wall construction." The more precise your keywords are, the more relevant your alerts will be. This simple adjustment can dramatically reduce the number of irrelevant leads you have to sift through, allowing you to focus your energy on projects where you have a real competitive advantage. It’s a small change that makes a big difference in the efficiency of your process.

Network and Collaborate Within the Industry

Project alerts are powerful data points, but they become even more valuable when combined with human intelligence. An alert can tell you what is happening, but your network can often tell you why and who is involved. When an alert pops up for a project, see if you know the developer, architect, or engineer listed. Use the alert as a reason to reach out, strengthen your relationship, and gather more intel. Staying informed through industry collaboration is essential. It helps you understand the context behind a project and position your business more effectively. For more insights on industry trends, check out discussions on The Future of Construction Podcast.

What's Next for Construction Project Alerts?

The world of construction project alerts is evolving far beyond simple keyword notifications. The future is about receiving smarter, more predictive, and highly targeted information that gives you a genuine head start. The most significant changes are being driven by advancements in artificial intelligence, predictive analytics, and the move toward mobile-first, cloud-based platforms. These technologies work together to cut through the noise, helping you identify the right projects long before they hit public bid boards. Instead of just reacting to opportunities as they appear, you can start anticipating where the market is headed and strategically position your business for growth. This shift means you can spend less time sifting through irrelevant leads and more time building relationships and preparing winning bids for projects that are a perfect fit for your company.

The Impact of AI and Machine Learning

Artificial intelligence is transforming project alerts from a simple notification service into a powerful business development tool. AI-driven platforms can analyze vast and complex datasets—like title transfers, zoning changes, and early permit applications—to identify subtle patterns that signal an upcoming project. Think of it as having a research assistant who can connect the dots on a massive scale. Instead of just flagging a project, AI helps you analyze project scopes and identify the most profitable opportunities for your specific trade. For general contractors and subcontractors, this means getting alerts that are not only early but also highly relevant, complete with context about the key players involved so you can start your outreach immediately.

Using Predictive Analytics to Spot Trends

Predictive analytics takes things a step further by forecasting where future construction hotspots will emerge. By analyzing socioeconomic data, population growth, and urban development patterns, these systems can predict which neighborhoods are poised for a boom in, say, multi-family housing or commercial development. This is a game-changer. Instead of waiting for a project to be announced, you can get ahead of the curve and start building relationships with developers and architects active in that area. This upstream visibility allows you to influence project specifications and position your company as the go-to expert before your competitors even know an opportunity exists. It’s about moving from a reactive to a proactive business development strategy.

The Shift to Mobile and Cloud-Based Solutions

Your work doesn’t stop when you leave the office, and neither should your access to project opportunities. The industry is rapidly moving toward mobile and cloud-based solutions that put real-time data at your fingertips, whether you’re on a job site or in a client meeting. Having a free permits app on your phone means you can get instant alerts and review project details on the go. Cloud-based platforms also ensure your entire team—from business development to estimating—is working from a single source of truth. This shared access streamlines collaboration, allowing you to develop a coordinated and rapid response strategy the moment a promising new lead comes in.

Related Articles

Book a Live Demo

Frequently Asked Questions

How early can a project alert system really find an opportunity? The best systems can flag a potential project months before it becomes public knowledge. Instead of waiting for a permit to be issued, advanced platforms identify the earliest signals of development, such as a property changing hands, a rezoning application being filed, or initial site plan submissions. This gives you a significant head start to connect with the new owners and design team while they are still making key decisions, long before the project ever goes out to bid.

I'm a subcontractor, not a GC. Are these platforms still useful for me? Absolutely. As a subcontractor, you can use these alerts to see which general contractors are winning the types of projects you specialize in, giving you a targeted list of potential partners. More importantly, getting early information allows you to build relationships directly with the architects and owners. This creates opportunities to get your products or services specified into the project plans from the beginning, rather than just competing on price later on.

What's the difference between a platform like Mercator.ai and one like Dodge or ConstructConnect? Think of it as the difference between proactive business development and reactive bidding. Platforms like Dodge and ConstructConnect are powerful for finding and managing projects that are already in the pipeline and actively seeking bidders. A platform like Mercator.ai is designed to help you find private opportunities before they hit the open market. It focuses on early-stage indicators so you can build relationships and establish yourself as a partner, not just another bidder.

Can't I just track city permit websites myself for free? You certainly can, but the real cost is your time. A dedicated platform monitors thousands of data sources across multiple municipalities simultaneously, saving your team countless hours of manual work. It also connects the dots for you, linking a property sale to a future development and identifying the key people involved. The service isn't just about finding a permit; it's about delivering a qualified, actionable opportunity with all the necessary context in one place.

How do I avoid getting overwhelmed with too many irrelevant alerts? The key is to be very specific with your filters from the start. A good platform will allow you to set precise criteria for project type, location, size, and even keywords related to your specialty. By defining exactly what an ideal project looks like for your business, you train the system to only send you highly relevant leads. This turns your alert feed from a source of noise into a curated list of opportunities that are genuinely worth your time.

AI-powered business development for the construction industry

Schedule a time to discuss your use case and walk through a custom demo of the platform.